Step 2: Build a Website that will attract
the most customers and one that is high on the search engines results list.
In order to get the kind of traffic to your website that you
need in order to make the most profit , you have to build a website that will attract customers and it has to bring those
customers back again and again. When consumers are ready to search and shop from the Internet, they type a few (key)words
and the results are then listed on several pages, the websites with the most weight is at the top of the list in the search
results. You want your website to be listed on the first page! Preferably in the top two or three websites listed.
This is achieved through website popularity and/or through search engine optimization.
E-commerce - With an e-commerce website you are able to accept credit cards through a merchant account and you can also have a
shopping cart available so that your visitors can purchase your products immediately. This is probably the best idea only
if you have a variety of products to sell but there are dozens of examples where one great product was all that was needed
to have a successful website. With proper advertising your e-commerce website can do very well and you can build your business
this way. When you get orders from customers through your website it is crucial for you to provide prompt delivery and follw
this up with outstanding customer service.
Information Only - This type of website does not have a shopping cart or a merchant account and it’s primary function is to tell
customers about your business and what you have to offer. You can make your address, telephone number, hours of operations,
prices and as much information as possible known to potential customers when they visit your website. Make it a simple website
with easy navigation, photographs of some of your products and detailed descriptios of your services with directions to your
place of business. When you send out mailings, when you package your products, printed on your letter head, in press releases
and in all of your correspondence include your URL so that people can become fimiliar with it and vistit your website.
Affiliate Programs - A website that is set up with affiliate programs on it can make money by placing links on your website that leads
to the pictured products. All you do is start with a theme of products -- sports, romance, books, dating, recipes or whater
you decide can have related links to products that gives you a percentage of each sale. With most affiliate you nover know
who places orders or when but there is tracking that records your sales and your commission. You can go join an affiliation
through Affiliate Programs or in some instances you can go directly through the business for an affiliation.
Search Engine Optimization (SEO) it necessary
for your website to be high on the list of the major and minor search engines. Even though Google and Yahoo! are the two major
avenues of search for most people, there are hundreds of smaller search engines that when combined, get millions of people
logged on to their sites, each month.
